Designed in Toronto, inspired by the everyday athletes who train through early mornings, cold winds, and long days.Our gear is tested where it matters — in the real moments of motion, discipline, and drive that define Canadian sport. Built here. Tested here. Trusted here.

A lifestyle-driven, movement-first philosophy that blends sport, discipline, confidence, and daily living into the STRYV identity.Brand Purpose To make high-performance activewear accessible and relatable for every athlete through coach-designed gear and authentic storytelling. To make movement a natural part of everyday life by creating performance-driven apparel that inspires people to live with intent, confidence, and athletic energy.

Why This Matters

Sport isn’t just competition - It’s discipline. It’s routine. It’s self-belief.STRYV exists to help people feel that in everything they do — at the gym, at work, at home, and in life.

Brand Mission

To create performance apparel that feels good, moves with you, and makes staying active a natural part of your day.
We Do This By-

  • Design with Purpose — Apparel engineered to solve real training problems.
  • Encourage Daily Movement — Build habits, confidence, and a sport-inspired mindset.
  • Make Performance Accessible — Premium fabrics and features at a price everyone can reach.

Brand Vision

To redefine what it means to live an active life — by becoming Canada’s most trusted movement-first lifestyle brand, inspiring a generation to integrate sport, discipline, and well-being into everyday living.
We See A World Where -

  • Everyone feels like they can be an “everyday athlete”.
  • Sport isn’t separate from life — it blends into it.
  • Confidence comes from staying active, not being perfect.
  • STRYV becomes the brand that encourages people to show up for themselves not just in the gym, but everywhere.

This Is The Future We’re Building : A Community That Moves, Grows And STRYVs Together